Amazfit Launches the Amazfit Active Smartwatch: A Perfect Blend of Style, AI Power, and Wellness

1.75" HD AMOLED display, providing users with an immersive visual experience 73% screen-to-body ratio, a combination of effortless style and technology, offering a sleek design that stands out 2 weeks on a single charge, ensuring uninterrupted access to calls, messages, and fitness features Zepp Coach™, an AI-driven personal coach, elevates training routines with tailored insights

Feb 7, 2024 - 11:43
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Amazfit Launches the Amazfit Active Smartwatch: A Perfect Blend of Style, AI Power, and Wellness
Amazfit Launches Active Smartwatch: An Unparalleled Blend of Style, AI Power, and Wellness Integration

Amazfit, the renowned global smart wearable brand under Zepp Health, a health technology company, has unveiled the Amazfit Active Smartwatch, setting new benchmarks in style, AI capabilities, and seamless wellness integration. This cutting-edge smartwatch seamlessly combines style, long-lasting power, and advanced wellness features, emphasizing Amazfit's commitment to fostering holistic well-being.

Crafted with precision, the Amazfit Active Smartwatch features a vibrant 1.75" HD AMOLED display framed by an elegant stainless-steel frame. This smartwatch delivers an immersive visual experience while ensuring lasting comfort with its lightweight design. Packed with innovative features, including the AI-driven Zepp Coach™, precise navigation through five satellite systems, and comprehensive health monitoring, the Amazfit Active stands as an indispensable companion on the wellness journey.

The Amazfit Active is designed to be available in all major online stores and select offline stores, with prices starting at just INR 12,999/-.

Mr. CP Khandelwal, CEO PR Innovations, the official Brand Empowerment partner of Amazfit in India, expressed, "The release of the Amazfit Active Smartwatch signifies a significant step towards realizing Amazfit's mission of empowering a holistic approach to well-being through seamless technology integration into everyday life. By combining effortless style, enduring power, and advanced wellness features, we envision a future where our users effortlessly balance their active pursuits with a focus on comprehensive health.”

Key Features of Amazfit Active Smartwatch:

  1. AI Power Unleashed with Zepp Coach™: The Zepp Coach™, powered by artificial intelligence, serves as the heart of the Amazfit Active Smartwatch. This AI-driven personal coach offers efficient, personalized, and safe workout recommendations for users of all training backgrounds.

  2. Lightweight & Stylish Design: Weighing just 24g, the Amazfit Active boasts a stylish and feather-light design. Crafted with precision, it features a robust aluminum alloy middle frame integrated into a sleek body, ensuring both elegance and comfort.

  3. Readiness Score for Holistic Health: The innovative Readiness Score assesses physical readiness each morning by analyzing data such as heart rate, stress, sleep, HRV, respiration, and temperature. This score provides personalized suggestions for the day, contributing to overall well-being.

  4. Comprehensive Health Monitoring: The smartwatch prioritizes comprehensive health management with continuous 24-hour monitoring of heart rate, blood-oxygen saturation, stress levels, sleep quality monitoring, PAI health assessment system, and more.

  5. 120+ Sports Modes & Smart Recognition: Supporting tracking data for over 120 sports and employing smart recognition technology for seven sports, the Amazfit Active enhances fitness routines with Peakbeats™ workout status algorithm and Virtual Pacer.

  6. 5 Satellite Positioning Systems & Route Navigation: Equipped with five satellite positioning systems, the smartwatch ensures precise navigation. Circularly-polarized antenna technology enhances positioning accuracy, making it a reliable companion for navigation.

  7. Connectivity and Amazon Alexa Built-In: The smartwatch allows users to make and receive Bluetooth phone calls directly, control phone music, and comes with built-in Amazon Alexa for added intelligence and convenience.

The Amazfit Active Smartwatch is available for purchase on the company’s website (in.amazfit.com), major online stores (https://www.amazon.in/dp/B0CR3C4GNW), and select offline stores.

About Amazfit: Amazfit, a leading global smart wearable brand focusing on health and fitness, is part of Zepp Health (NYSE: ZEPP), a health technology company. Amazfit offers a wide range of smartwatches and bands, encouraging users to live their passions and express their active spirits freely. Amazfit is powered by Zepp Health’s proprietary health management platform, delivering cloud-based 24/7 actionable insights and guidance. With outstanding craftsmanship, Amazfit Smartwatches have received prestigious design awards, including the iF Design Award and the Red Dot Design Award. Launched in 2015, Amazfit is embraced by millions of users and available in over 90 countries across the Americas, EMEA, and APAC regions. For more information, visit www.amazfit.com.

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